{Kindle} How Brands Grow What Marketers Don't Know [PDF EBOOK EPUB KINDLE]

{Kindle} How Brands Grow What Marketers Don't Know [PDF EBOOK EPUB KINDLE]

How Brands Grow: What Marketers Don't Know Author : Byron Sharp Publisher : Oxford University Press, USA ISBN : 0195573560 Publication Date : 2010-4-1 Language : Pages : 246

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Synopsis : {Kindle} How Brands Grow What Marketers Don't Know [PDF EBOOK EPUB KINDLE]

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do & how loyalty programs really affect loyalty.